Come and visit our new shopfront! 121 Cimitiere Street, Launceston, TAS. $10 flat rate shipping Australia wide.


available to order and preorder now...

view playmats


Hi there lovely! Welcome to our website. Please don't hesitate to contact us with any questions or requests for custom orders. Enjoy browsing our beautiful collection of handmade products and books. And most of all, thank you for being here.

Who are we?

Hello Fred is a sustainable, eco-friendly, family owned business bringing you handmade and mindfully sourced products that are practical and beautiful for babies, mums and dads, and other mindful businesses. Every Hello Fred product is designed by Tracy and Amy (mother & daughter) and then handmade by Tracy, with love, intention, and attention to detail.

Every product is designed and made with an eco-friendly & sustainable mindset.

Hello Fred has started to source and offer other products that are aligned with mindfulness, kindness, gratitude, and love for our earth, ourselves and our environment. This collection is slowly growing, and hopes to bring children and adults ways to feel more in tune with themselves and connected to the planet. 

If you're reading this, please know that we are so grateful to have you here x

Hello Fred

A small snippet of where we live, & get our inspiration from. The dress Lyla is wearing will be available from us soon!